The difference between a bloc worth revisiting and one that is forgotten about is the way the blog is written. Just imagine, would you prefer to read your university professors lecture notes or the latest novel by your favorite author

I will say you prefer to read the novel because it appeals more to your interest and because it is not as mind-numbing as the lecture notes by your professor. The most important point to remember is people like to read n light stuff most of the time. You see, when people log on to your blog, they are not only looking for information   they are also looking for information they can obtain easily. They want it in a relaxed manner and entertaining if possible. » Read more: Many blogs have no fixed scope